Roatan is a popular stopover for the cruise ships in the Caribbean offering 2 major docking facilities with 2 to 6 ships a day during the high season.
The average cruise ship carries 2,200 to 3,500 passengers. This sudden increase stimulated a need to entertain 3,000 to 7,500 new tourists a day flooding the island for 3 to 6 hours in search of a little taste of the Caribbean.
The facility on Big French Cay offers a private island destination that will be able to handle 250 guest a day looking to enjoy that island flavor. As a newer destination the island is struggling to adapt to the sudden influx of added tourism. (Announcement May 2019: The newest ships to be visiting the island will be the third largest passengers ship in the world with over 6,000 guest in 2020).
The cruise ship industry has shown substantial growth around the world for the last 10 years, especially in the Caribbean which represents 43% of the total industry and over $37.85 billion in sales. Today, this industry has never looked stronger as reflected by the number of new ships (26) under construction and an average booking capacity of 104% during peak season.
Learn about the island
Target market and Marketing Strategy
Management proposes two directions for marketing. First, work with the cruise ship companies directly, offering a package that they can promote.
The second focus is a social media blitz, using web based travel bloggers, plus travel magazine and newspaper articles to establish Big French Cay as a destination. Research points out that travelers today go online to see reviews and find out about the destination, even with the cruise ship selling your package.
Our guest bungalows on the island offer a unique Opportunity for guest junkets for travel writers and bloggers promoting Roatan and Big French Cay as a destination. This gives management an advantage of more personal contact that will pay immediate dividends and long-term dividends at pennies on the dollar.
Proof of potential
The neighboring facility Little French Key first two years of operation had days of 500 guests which the facility was to small to handle ending its direct relationship with the cruise ship.
Last year the facility reported grossing over $60,000 a week during the peak season with a maximum 225 guests.
Big French Cay is…
1. A private island resort property
Located in an area with high tourist demand year-round. Map
2. An ideal setting for up to 250 guests a day
Easily accessible, both through cruises, ground transportation, and air transportation with an international airport nearby.
3. A tropical island surrounded by natural beauty
Visitors will feel like adventurers in Paradise, visiting a private island with stunning natural beauty—both above and below water—with the comfort of a world-class resort.
Big French Cay can offer a…
1. secure investment with 45% ownership
2. conservative return at 150% in just 5 years
Equity: Up to 45%
Investor Role: Silent
Big French Cay as a developed resort property with inter-structure in place needing little updating and revamping to accommodate the projected 100 to 300 guests daily. This cash infusion can allow a projected net income for the 5th year, operating 5 days, 44 weeks, with 175 guests $1,987 million net.
The Caribbean Cruise ship industry market represents a 43% growth with a net income of over $37.85 billion a year.
Meet our team
The management team that will be in charge of the daily operation jointly represents over 60 years of experience in tourism and the restaurant business. They all have been independently involved in some form of tourism, working directly or consulting with the cruise ships for the last 6 years.
This experience and background will help the management company reach its goal of averaging 125 to 250 guests a day at Big French Cay’s facilities within the first three years.
John R. Brady III
The John Brady the owner of Big French Cay is a North American who has been involved in tourism off and on for over 35 years. He has worked in Central and South America in tourism, and started the first live aboard dive charter business in the Bay Islands on his 112 foot katch, in the 70s and 80s from Big French Cay. He was also the owner / director of Traditions In Sail, a youth program working with 13 to 18-year-olds with learning disabilities from around the world for 16 years in Mexico and then the Bay Islands. Mr. Brady will direct the management company to oversee the operations and liaison with the cruise ship companies.
Daily Operation Coordinator and Construction
Dillon is a 36 -year-old who was also born and raised right on Roatan with roots going back to the old English families on the island. Dillon is a local contractor who will be helping with the updates and remodeling to meet the needs of the cruise ship companies. He will be supporting the management company’s daily operation and maintenance on the island. Dillon has been involved more recently with tourism building and running and overseeing the ecotourism charters at Wilson’s blue lagoon.
Herbert is a 30 -year-old native, raised right here in the French Key settlement and his roots go back to the old English settlers on the island. Herbert has worked directly with his own business and with tourists off the cruise ships doing ecotourism and snorkeling tours. In recent years, his hobby as an underwater photographer has gained him notoriety. He will be involved with day-to-day operations of the waterfront and coordination of the guests’ stay on Big French Cay.
Transportation and Maintenance
O’Neil is a 39-year-old Islander who owns Arch’s Boat Repair. He brings to the Management team his knowledge and experience in maintenance of the vessels that will be used to take guests snorkeling and sightseeing around the islands. Both O’Neill and his wife were also involved with boat charters with guests from the cruise ships. They both are related to old island families, (the Arches and the Hynds) who have been in the fishing industry and dry-dock business for the last 100 years.
Carl is an American culinary school trained chef who had successful restaurants in Pennsylvania and New York. He moved to the islands about 18 years ago and has had two successful restaurants on the island. The View, overlooking the north side of the island (which has now closed due to lease disagreements), and his own new restaurant Carl’s Cantina a half-mile away, over looking the Caribbean. He will bring to the management company his expertise and contacts in the restaurant management and food service industry. Carl will oversee the initial set up of the food service.